Gangwon Special Self-Governing Province: Korea's Tourism Capital

Launch of the “2025–2026 Visit Gangwon Years” Initiative

 

시사k뉴스 지형덕 기자

2024.11.26

 

Designated as the official Visit Gangwon Years, aiming to revitalize the province's tourism industry.Special discounts on accommodations and admission fees, along with the development of tourism programs as part of package promotions.

 

Gangwon Special Self-Governing Province (Governor: Kim Jin-tae) and the Gangwon Tourism Organization (CEO: Choi Seong-hyun) announced that the launch ceremony for the “2025–2026 Visit Gangwon Years” was held on Monday, November 25, at the Ilsong Art Hall of Hallym University.

 

The event saw the participation of over 400 attendees, including ambassadors from 11 countries—Estonia, Laos, Peru, Thailand, Uzbekistan, Finland, and others—as well as mayors and county heads from 18 cities and counties, and representatives from relevant institutions and organizations. The launch was an opportunity to reaffirm the commitment to revitalizing Gangwon's tourism industry through shared cooperation and vision.

Highlights of the Ceremony

Prior to the event, Governor Kim Jin-tae hosted a traditional Korean luncheon at Sejong Hotel with the ambassadors of the 11 invited countries. Governor Kim warmly welcomed the ambassadors, introducing Gangwon Province as “a hotspot for both industry and tourism.” In response, the ambassadors expressed strong interest in Gangwon’s tourism industry and discussed future collaboration opportunities.

The ceremony, which opened with a traditional sogo (hand drum) dance performance by the Gangwon Provincial Dance Company, unveiled the official Brand Identity (BI) for the “2025–2026 Visit Gangwon Years.”

About the Brand Identity (BI)

The BI reflects Gangwon’s pristine natural beauty and its unique ability to offer both relaxation and adventure. The design incorporates a taegeuk pattern symbolizing Korea, combined with five colors representing the province’s five key tourism belts. Its curved form evokes the image of an endless journey through Gangwon, emphasizing its diverse travel experiences.

Core Objectives and Initiatives

The “2025–2026 Visit Gangwon Years” initiative is a joint project between the province, 18 local governments, and the Gangwon Tourism Organization. Key efforts include:

1. Monthly Destination Campaigns: Designating one to two cities or counties as the "Destinations of the Month" to promote festivals and events through focused advertising.
2. Accommodation Promotions: Launching a “Gangwon Accommodation Festival” in collaboration with online travel agencies, offering discounts on local lodging and admission tickets to foster longer stays.
3. Sports Tourism Development: Creating tourism programs tied to national-level sporting events.
4. Enhanced Sales and Marketing: Expanding promotional efforts to attract domestic and international tourists.

Governor Kim’s Vision

Governor Kim Jin-tae introduced Gangwon Province as “Korea’s tourism capital,” attracting 150 million visitors annually. He highlighted Gangwon’s unique assets, including Stunning natural landscapes and warm hospitality.

 

25 BTS-related tourism spots, making it a global K-pop pilgrimage destination.

Korea’s leading hub for workation culture.

 

Four-season global festivals, such as the famous Sancheoneo Ice Festival.

He concluded by emphasizing the comprehensive package promotions planned for the “Visit Gangwon Years” and called on attendees to serve as ambassadors for the initiative.

 

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